Tony de la Riva is a multi-disciplinary graphic designer in San Luis Obispo County, CA.  His area of focus is branding for startups and small businesses.  His work includes logo design, identity design, web design, print, packaging, and digital media, among others.

Tony has worked with small businesses, startups, individuals, and institutions from all across the country, though most of his work is done for clients right here on the California coast in San Luis Obispo, Santa Barbara, and Ventura Counties.

Besides freelancing, Tony works as a full-time graphic designer with Barnett Cox & Associates (now BCA), an award-winning marketing agency in San Luis Obispo and one of the most prestigious agencies on the California coast.

“Good design is fundamentally strategic, built on a concrete understanding of the product and the needs of the target customer.”

Recent Work: Crystals By Tom

Branding, web & print for one of the best fine jewelry makers on the Central Coast.


Helping Businesses & Entrepreneurs Succeed

I believe that businesses make life better for everyone—from those who buy their products, to the people they employ who are able to earn their livelihood, to those who live in the surrounding community, to the business owners themselves. We must never forget that we are all the beneficiaries of the hard work of generations of business owners and entrepreneurs.

Branding has always played a special part in the success of business precisely because of the what it does: Branding takes everything that’s true and great about a product, and tells everyone about it in a way that’s powerfully appealing.

I love business and believe in the power and benefits of entrepreneurialism, and am proud to be able to play a part in its success.

“I am impressed with how clearly Tony was able to understand our vision for IBCS and then turn that into an excellent identity that perfectly fits what we’re doing here.”
Jeff Caupp, Dean of Students • International Baptist College & Seminary
“Tony has an unrivaled ability to understand a product and turn that into what it needs to be visually. When powerful, dead-on branding is absolutely critical, there’s just no one else I want working on it.”
Eric Boyd, VIP of Sales and Marketing • The Paddleboard Co.
“I’ve worked with a lot of designers and hands down Tony is the best and easiest to work with. The quality of his work is excellent and his service is second-to-none. I would recommend him to anyone.”
Daniel Morales, Owner • Mr. Reliable Plumbing & Heating

“Branding is about getting a customer to say, ʻI want that!ʼ” —Steve Yastrow